marketing built for you and not from a one-size-fits-all formula is exactly what small businesses deserve.
Your job is to be the owner of your business. My job is to guide your marketing to a place that allows you to have steady, stable plans.
Everything we create, we create together. My process is collaborative so you stay at the forefront of decisions, but equally hands-off where you can live your life while I build the direction.
when marketing is built for your business and with the entire picture in mind, it becomes something you can rely on vs. react to.
INVESTMENT: $295
- Intake form + brand review ahead of time
- 60-minute 1:1 session (virtual)
- Written one-pager of immediate next steps
Session includes:
Let's look deeper at your marketing; what's working, what's not, and what to do next.
Not sure where to focus your marketing, needing direction for your next launch, or just want a second set of eyes on what you've got? This session gives you a clear, outside read on where things stand.
one focused session. quick clarity.
Lightbulb Session: Brand & Marketing Clarity Check
INVESTMENT: $1,350
What you’ll walk away with:
This is for you if:
You know the moment matters. A launch, Small Business Saturday, a pop-up, a special event. You already know it's coming, you have the feeling you want to create. And somewhere in between the "we should do this" and the day actually coming was supposed to be a plan that didn't quite make it across the finish line. And you know it's worth having a plan that isn't "post and pray" on social media that people show up.
one moment. a real plan. no guessing.
Brightcraft Marketing Roadmaps
- You typically cobble together a few social posts the week before a major season change, event, or sale
- You're trying to manage everything and marketing gets shoved to the backburner
- You’re tired of reactive marketing and guessing whether or not people will show up
- You're ready for an actual plan that allows you to focus on the experience and not stress over marketing
- A 90-minute collaborative working session (virtual or in-person if local to Minnesota)
- A written marketing roadmap that covers your key messaging, content ideas, timelines, and marketing channels
- A document you can work in, edit, refine, and use for the next event that comes around
- 2 weeks of implementation support via Telegram
INVESTMENT: $1,350
What you’ll walk away with:
This is for you if:
You know the moment matters. A launch, Small Business Saturday, a pop-up, a special event. You already know it's coming, you have the feeling you want to create. And somewhere in between the "we should do this" and the day actually coming was supposed to be a plan that didn't quite make it across the finish line. And you know it's worth having a plan that isn't "post and pray" on social media that people show up.
one moment. a real plan. no guessing.
Brightcraft Marketing Roadmaps
- You typically cobble together a few social posts the week before a major season change, event, or sale
- You're trying to manage everything and marketing gets shoved to the backburner
- You’re tired of reactive marketing and guessing whether or not people will show up
- You're ready for an actual plan that allows you to focus on the experience and not stress over marketing
- A 90-minute collaborative working session (virtual or in-person if local to Minnesota)
- A written marketing roadmap that covers your key messaging, content ideas, timelines, and marketing channels
- A document you can work in, edit, refine, and use for the next event that comes around
- 2 weeks of implementation support via Telegram
INVESTMENT: $2,500
This is for you if:
You know your business inside and out. Let's make sure you know how to talk about it, too.
You didn't start your business to spend all day writing taglines and creating content. You started it because you saw a gap; a better way to do the thing you're passionate about Bringing an experience to your community. And you built it. Your product is good, your customers are happy.
But when someone asks, "so, what does your business do?" you minimize it. "I sell clothing." "I'm a photographer." "I own a coffee shop." It's not necessarily wrong, but it sells yourself short. What if you could talk about your business in the way you know it deserves? What if that story backed you up for every interview, vendor market, and surprise conversation and left you feeling a little more confident?
Brightcraft Messaging
Clarity Program
- You're unclear on how to talk about your business in a way that feels true to you and accurate
- You don't want to sound like every other business in your area
- You're ready for a focused direction when you go to create content for social media
What you’ll walk away with:
- 90-minute working session to build your positioning statement + messaging pillars
- Written translations for 4 contexts: social media bios, website header, in-person story for TV interviews or events, and one for another specific to your business need
- A short list of content ideas that flow naturally from your messaging to use for social media
- A second 60-minute session to review, say it out loud, and refine
- A final guide you keep to refer back to
- 2 weeks of asynchronous support via Telegram to assist with implementation, refinement, and questions
INVESTMENT: $2,500
This is for you if:
You know your business inside and out. Let's make sure you know how to talk about it, too.
You didn't start your business to spend all day writing taglines and creating content. You started it because you saw a gap; a better way to do the thing you're passionate about. Bringing an experience to your community. And you built it. Your product is good, your customers are happy.
But when someone asks, "so, what does your business do?" you minimize it. "I sell clothing." "I'm a photographer." "I own a coffee shop." It's not necessarily wrong, but it sells yourself short. What if you could talk about your business in the way you know it deserves? What if that story backed you up for every interview, vendor market, and surprise conversation and left you feeling a little more confident?
Brightcraft Messaging
Clarity Program
- 90-minute working session to build your positioning statement + messaging pillars
- Written translations for 4 contexts: social media bios, website header, in-person story for TV interviews or events, and one for another specific to your business need
- A short list of content ideas that flow naturally from your messaging to use for social media
- A second 60-minute session to review, say it out loud, and refine
- A final guide you keep
- 2 weeks of asynchronous support via Telegram to assist with implementation, refinement, and questions
- You're unclear on how to talk about your business in a way that feels true to you and clear
- You don't want to sound like every other business in your area
- You're ready for a clear direction when you go to create content for social media
What you’ll walk away with:
INVESTMENT: $2,700
This is for you if:
- A customized one-year marketing plan tailored to your business (no really, it is crafted precisely to your business needs and goals)
- Purposeful content pillars & content recommendations based on your brand messaging
- Marketing channel recommendations aligned with your goals
- A sustainable marketing cadence and calendar that supports growth without hustling your way through it
- A simple, repeatable structure you can follow with ease
- Knowing exactly what you’re going to be promoting & talking about for an entire year – what a dream! (with flexibility to pivot when life starts “life-ing”)
No more guessing what to post or promote. Just a marketing plan that works with your energy and your life.
You’ll walk away with:
Turn your brand’s story into sustainable, aligned marketing that flows.
Once your brand is defined, it’s time to give your marketing structure.
The Brightcraft Blueprint transforms your brand’s story into an actionable plan for where, how, and when to show up.
Because when you know what you’re saying (and who you’re saying it to), your marketing starts to feel intentional vs. reactive.
(Add-On Service for Brand Clarity Program Participants)
Brightcraft Blueprint: Marketing Strategy Plan
- Pre-Requisite: You already have your brand’s messaging/story solidified, or you recently completed my Brand Foundations Intensive.
- You’re tired of winging your content and relying on social media to save you
- You want to feel proactive vs. reactive when it comes to marketing your business
- You want a marketing plan that fits your energy and lifestyle (maybe you don’t really need to be on TikTok after all?)
This is for you if:
You’ll walk away with:
INVESTMENT: $2,700
Turn your brand’s story into sustainable, aligned marketing that flows.
Once your brand is defined, it’s time to give your marketing structure.
The Brightcraft Blueprint transforms your brand’s story into an actionable plan for where, how, and when to show up.
Because when you know what you’re saying (and who you’re saying it to), your marketing starts to feel intentional vs. reactive.
(Add-On Service for Brand Clarity Program Participants)
Brightcraft Blueprint: Marketing Strategy Plan
— tina culbertson | Masterpiece photo solutions
"Heather didn't reinvent the wheel in our lightbulb session, but she brought the clarity and direction that we couldn't get to by ourselves. Our team is now empowered and focused in a way that would not have happened without Brightcraft Studios. Thank you!"
heather brought helpful, applicable advice & direction while it not being overwhelming.
What small business owners are saying about having direction in their marketing
— Nick johnson | Relentless Pursuit Climbing Gym
Even with a marketing background myself, I struggled to narrow the many possible directions our vision could take. Heather brought clarity, focus, and a level of professionalism that exceeded my expectations. I now feel fully confident presenting our brand to investors and customers.
The process was fast, efficient, and lifted the pressure off me to figure everything out alone. She welcomed every idea, did the heavy lifting, and delivered a brand foundation we can confidently execute.
I’d highly recommend her to anyone with an idea that may not have a clear path forward — you won’t be disappointed.”
Heather went above and beyond for my project.
What small business owners are saying about having direction in their marketing
Download the Brightcraft partner referral guide.
Many clients come to you needing visuals or content — but what they may not have clear messaging yet. That’s where Brightcraft comes in. I help your clients define the strategy behind their brand, so your creative work has clarity and direction.
And in return, when my clients need design, website support, content, or social media services, I refer them to trusted partners who share the same values of quality, care, and collaboration.
Let's connect and explore a potential partnership.
