Strategy built around your bUSINESSES' GOALS and not from a one-size-fits-all formula.
Your team is focused on execution. My job is to come alongside them and bring clarity, alignment, and focus to your brand.
Whether you're launching something new, refining your positioning, or looking for ongoing strategic guidance, I help your team make confident decisions to drive growth.
supporting YOUR marketing team with thoughtful brand strategy
16
11
12%
Years of Brand &
Marketing
Strategy Experience
My credentials
Increase in daily sales
within 3 months for a
competitive campaign
Years in medtech leading Campaigns, Launches, & Brand Strategy
Timeline: 6-8 weeks
INVESTMENT: Starts at $10,000
- Discovery & Research: Stakeholder interviews, audience research, and brand/competitor audits
- Strategy Development: Custom positioning, messaging framework, brand voice, and messaging map
- Final Deliverables: Complete strategy deck, live team walkthrough, and internal alignment materials
- Post-Delivery: 30 days of implementation support to keep your execution on track
How it works:
A comprehensive, end-to-end strategy to position your brand for growth.
For mid-to-large B2B organizations navigating a product launch, rebrand, or portfolio shift. I partner with your team to bring brand leadership and build a clear positioning and messaging strategy your whole team can stand behind.
FULL-SCALE STRATEGY. ALIGNED TEAM.
Brand & Messaging
Strategy Program
ENGAGEMENT: 3-month minimum
INVESTMENT: Custom scoped
- Positioning & Messaging: Ongoing alignment, refinement, and message oversight
- Campaign Strategy: Direction and planning for upcoming marketing initiatives
- Launch Guidance: Brand and marketing strategy for new products
- Regular Touchpoints: Scoped to your team, from a monthly working session to a more regular touchpoint
Support Includes:
Senior brand leadership on demand, without the full-time executive cost.
For organizations that need high-level strategic direction to guide ongoing decisions. You get a dedicated partner who steps in to learn your brand inside and out, keeping your messaging aligned and team moving forward as your business evolves.
ONGOING GUIDANCE. HIGH-LEVEL JUDGMENT.
Fractional Advisory
Support
— ASHLEY KLATTE-OLSON | MARKETING DIRECTOR
"Our marketing team is small, but the product and brand we support are growing quickly. With that naturally comes a lot of internal ideas and opinions, so we wanted someone from the outside to help challenge our thinking, bring a fresh perspective, and serve as a trusted second opinion.
Heather was absolutely fabulous! She came incredibly prepared, asked thoughtful questions, provided honest and valuable feedback, and made the entire process feel easy and collaborative. We loved the results. Whether you’re part of a large marketing department or a small but mighty team like ours, I truly think anyone could benefit from
an additional perspective.”
